IMVU boasts 100
million accounts and the concurrent logins are at 50 000 level. The
company itself is based in the Silicon Valley and they have backing from
several well-known venture capital investors. The target demographic for the
community is the 18-24 year-old bracket. On sign-up, personal data is required,
so some content will be locked for underage users. The minimum sign-up age is
13.
Doing interviews on Second Life (SL) I often have found
people who have transferred their online existence from IMVU over to SL. For
these new avatars entering SL, the openness and the variety found here is often
bewildering but liberating at the same time. I decided to set up an account on
IMVU and see what that world is all about, and how the experience compares with
SL.
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