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Morghana Savira |
• Monday, December 20, 2010 |
By raising daily commonplace reality to the artistic dimension Pop Art accomplishes its transfiguration: it sheds light on what is closer yet often invisible to us and through such an artistic process it penetrates the meaning of life in mass society.
The identity of form and content in the advertised product undergoes a process of estrangement and reversal. In pop works of art the sexy element of images becomes disquieting, euphoria has a shade of melancholy, glamour and make-up are covered with a dim layer, precision is turned into provocation.
Pop Art has widened two key concepts of modern times, “double” and “dislocation”, and has highlighted mass media as the incessant producers of the double of everything. Most of our experience is the experience of the “other” reality, the one that the media have arranged for us and communicate to us.
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