LUXE Paris LOOK of the YEAR 2024 TRIBUTE to our FASHION ICONS L$200,000 IN PRIZES!

SHOW US HOW YOU STYLE

For its 9th edition, the LOOK of the YEAR competition will pay tribute to five fashion icons of who have particularly inspired LUXE Paris over the course of its 12 years of existence. 

Participants will have to draw inspiration from these stylish icons to create a LUXE Paris outfit that meets their vision of fashion, and snap a picture to send us. Yes! Oui! Si! It is that easy!

LUXE Paris legendary friends

JADE, PONCHITUTI, ZURI, COCO & FROLIC

Three of these icons have left us but their exceptional talent and charisma have forever marked our memory and the fashion world, in Second Life or in reality: Frolic Mills, famous editor-producer-designer-model and so many other things, sadly deceased last winter, Jade Pono, our very dear LOOK of the YEAR 2022 who left SL in March 2023 to fight cancer and never came back...  and Gabrielle Coco Chanel, the one who revolutionized fashion by freeing women from their corsets in the 20'!

Our two other icons are still alive and kicking and shaping our virtual fashion world. They also greatly inspired LUXE Paris: Ponchituti Boucher, top model, co-owner of One On One Agency, nicknamed The Mother of all Models because she discovered so many stars of the runway, and Zuri Rayna, designer of the jewelry that bears her name, accomplished businesswoman and ardent supporter of SL designers.

Each of the 5 weeks of the contest application period will be dedicated to one of these icons and participants will have to create a LUXE Paris outfit for this particular star.

You don't know them very well? Our muses are told in very evocative texts, in the ICONS section of our website at

LUXE Paris Fashion House

There is also a Special Edition LOOK of the YEAR 2024 of LUXE Paris Magazine available at our main store at

Second Life Maps | Bao

Each of our fashion icons has its text and it is in the light of these Inspiration Texts that our jury will evaluate the applications. There will be no points allocated for physical resemblance with the icon or exact copy of the images we present to you for inspiration.

It's your creativity that counts. We don't want you to copy the icon's style but to present a look that she/he would love, wear with enthusiasm, or highly suggest to a friend of the opposite sex.

New this year

MEN CAN PARTICIPATE

Another big news this year, men can participate! Regardless of the gender of the icons you choose to interpret, the inspirational texts offer the possibility of presenting a feminine or masculine version and our LOOK of the YEAR 2024 can be both, a woman or a man. LUXE Paris creates a wide range of clothing for everyone.

The first week of the competition will be dedicated to Jade Pono, this exquisite Japanese lady who represented LUXE Paris so brilliantly. Known for her outside-the-box style, Jade was also a promoter of beauty diversity. Find out more about her in her inspirational text on LUXE Paris website.

FULL PERM photos of your LUXE Paris outfits inspired by Jade must be sent to the avatar LUXEParisLOOKoftheYEAR inworld by June 20th before midnight. You must include your legacy name and that of the icon that inspired you in the title of your photos. Misidentified photos will be disqualified.

On June 22th, the jury will choose the six best applications of the week, that is to say the participants who have best interpreted Jade's inspirational text. These semi-finalists will be revealed on June 26th on our website and in the SL Enquirer. The photos of the semi-finalists will also be featured in the Spanish magazine SL Confidencial.

The second week will be devoted to Ponchituti Boucher, the third to Zuri Rayna, the fourth to Coco Chanel and the last to Frolic Mills. We will then have 30 semi-finalists selected by the jury. Detailed chronology of the contest in the SCHEDULE section of our website.

A free LUXE Paris ensemble

FOR ALL PARTICIPANTS

All participants will receive a free LUXE Paris ensemble upon receipt of their 1st photo! 

You can submit your application for one, few or all our icons and you can present up to 3 photos for each of our icons as long as they show different LUXE Paris outfits. The more you participate, the more likely you are to be noticed by our jury.

This competition is open to fashion professionals as well as amateurs, simply in love with fashion. The evaluation by the jury will be strictly based on the quality and originality of the styling presented. The LUXE Paris LOOK of the YEAR organization will offer free modelling training and mentoring to the finalists, for beginners and professionals. The renowned ONE On ONE Agency and IN-NOVA Academy will lead these training sessions.

When we will have 30 semi-finalists (6 semi-finalists per week/icon), the jury will re-evaluate all the 30 photos in the race to choose 12 grand finalists.

The most generous fashion competition

L$ 50,000 CASH TO THE WINNER 

The twelve finalists, who will be revealed on July 31th on our website and in the SL Enquirer, will win L$84,000 in prizes. The winners of the title LUXE Paris LOOK of the YEAR will receive L$ 50,000 cash while the two runners up will win L$10,000 cash each. The trio will also share almost L$100,000 in gifts from our sponsors.

On September 8th, for the grand finale, each finalist will have to interpret the style of one of our icons but this time live on stage. The selection of the icon awarded to each finalist will be made by drawing lots.

So what are you waiting for? Immerse yourself in the inspirational text of your chosen icon and let your creativity flow. We are looking for an ambassador for LUXE Paris, a woman or a man who evokes our brand with elegance, charisma and innovation. Surprise us! Who knows? Your Second Life may be changed forever...

The 2024 edition of LUXE Paris LOOK of the YEAR is carried out in collaboration with One On One Productions, Zuri Jewelry, In-Nova Modelling Academy, SL Confidencial magazine, The SL Enquirer news site, Swank Events, Women & Menstuff, Hayabusa Design, ProPose, the Latin Quarter, Hyacinth Poses & Designs and SL4Live-TV.