Second Life has an active economy and a large exchange movement with the
use of their domestic currency, the Linden dollar (L$). Lindens can be used to
buy, sell, rent or make land trade or purchase and sale of goods and services
among users.
Second life residents perform thousands of virtual transactions per day.
Those include the purchase of buildings, vehicles, equipment of all kinds,
animations, clothing, skin, hair, jewelry, plants, pets, and works of art.
Residents can also profit from the rent of land or real estate. Many survive by
offering a wide range of services. Those services include "camping",
wage labor, business management, entertainment and creation of custom content
(which can be divided into six categories: building, texturing, scripting,
animation, art direction, as well as the position of producer / financier from
the project)
Some residents can have great success in their investments in the
virtual world, selling virtual goods or providing services. Business owners
with a good marketing strategy can even keep their business running for a long time.
Here are some examples of successful businesses in Second Life:
Fashion
Everyone wants to keep their avatars up to date with the current fashion
trends. To meet the high demand for fashion items, SL has more a large variety
stores that provide a huge range of products.
The Designer Circle is a bi-weekly fashion
event since 2010. It is a platform for SL designers that offers, for a limited
time, several items from each designer. The secret of their success this in
addition to their marketing strategy is the affordable price of the products-
between 50L- 100L, combined with the quality of products and the latest trends
in fashion and clothing.
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Venues
Old Lar's House was established in 2009, evolving into Old Lar's Warehouse, and now, Old
Lar's Naughty Twinz. It has become a popular club in Second Life. The secret of
its success is the unique energetic atmosphere, provided by the beautiful and
sexy dancers. They offer visitors exquisite eye-candy for customers and remove
items of clothing-often with lusciously written text for tips. The club also
features live DJs 24/7 who play the best mix of rock and other genres for all
tastes.
Skin & Shape
Established in 2005, Adam n Eve
offers a wide selection of male and female skins as well as hair, and Fashion. Attentive
to the needs of the market, which is essential for business success, the store
creates mesh avatars (head and body), with good quality and competitive prices.
The product, price and attractiveness, are the magic ingredients for the store’s
continued success in Second Life for many years.
Animations
Starting in Second Life in 2011, Humanoid
is a project of talented German artists and media professionals who use
technology to give movement to the Second Life avatars.
The secret of the success of this project is precisely the creativity,
innovation and the use of advanced technology to offer a high quality product,
satisfying the demand of the consumer market in Second Life.
Freebie Spot
I was in second life since 2007, searching for freebies and Freebie Galaxy was there. This Store is
a mega complex of freebies that has fifteen floors! The secret of its success,
especially among newcomers to the SL, is quality and quantity with more than
3,000 freebies and dollarbies items of good quality that are offered to SL new
residents looking for free things to have fun and upgrade their look.
Currently, in addition to a good product or service, businesses need to have
a good marketing plan, promote themselves in the media, social networks and
blogs is the key to success. This has fundamental importance for those who want
to be prosperous in SL and last in such a competitive atmosphere.
Media
The SL Enquirer
Don’t forget!!! An informative press release to spread the news of your
business is always a good start. Contact the SL Enquirer and we will help give
you the exposure you need to get your business known. Did we mention we are the longest running independently
owned News Source in Second Life, established in 2005, with over 10 years of
media experience?
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