In Second Life, activities happen daily. Many avatars like to attend
events such as live music performances or DJ parties. These events help venue
owners pay their tiers as well as help performers and DJ’s share and generate
Lindens for their talent. This sharing of resources is what makes it possible
for many venues to continue operation as well as keep entertainment active in
Second Life.
New Musicians
and DJs don’t necessarily need their own venue to book an event. Rather than
stay mobile at one venue, it is best to perform across the grid at different
places.
If you are new
to the booking process, here are tips that can help you get started.
Managers
All performers
and DJs should have a manager. This will be a tremendous help in organizing
gigs and inviting new fans to your fan group. Choose a manager that already has
experience and connections on the grid.
Booking managers
and performers should have a working relationship with various locations that
offer a stage or DJ booth and already have an established presence on the grid.
This option
makes booking an event an easy and costs efficient process since it eliminates
tier fees for the performer and lets them focus more on their talent.
Venue
Choosing your
venues and creating relationships with their owners is an important first step.
Established venues are the best ones to look for. Chances are they have experience
in generating traffic as well as a larger following in their in-world groups.
This is useful when advertising your event to the masses.
Once you have
picked your venues and the owner has agreed to book your act, you will need to
discuss recurring schedule slots, times and pay if this is going to be a
permanent position.
Times/Pay
Once you have
decided on venues, the next step will be working out availability and time
slots with the venue owner. Keep in mind what will work best with both your
time zones.
Once times have
been confirmed, discussing payment will be next. If you chose a venue that uses
the “tips only” method, this option will need to be made clear before any
agreements are made. The popular option
is usually, the venue owner paying the performer’s fee. Payments should also be
made by venue owners before the performance to ensure the performer that there
are no surprises at the end.
Refunds should only be issued if a service has
not been provided due to real life or scheduling errors.
Contracts
Now this may
sound silly in Second Life but having a contract with a venue or a performer
not only offers each parties security but also sets out what each party
understands about the booking and has agreed with the booking too. So make sure
that each party has a copy. Make the note card non-mod and that both parties
completely agree with what has been written.
Once all has
been confirmed, paid for and both parties are happy with the agreement, then
next thing would be to promote the event.
Both performers and venues should have a group so both parties are able
to advertise the event. Advertising an event can also be done by the
usual Second Life’s events page, other world-groups both parties have access
to, social media outlets and of course the SL Enquirer. Remember, the more sources used the better
outcome you will have.
If your event
was a success, you may want to look into booking regular slots at that
venue.
Don’t let
booking event be a daunting task. If you are confident in yourself and your
talent, word will get around and venue owners will seek you out. Just make sure
you have your promotional tools in place, a following, available and on time.
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