Having or starting a business in any worlds
can be a tough, with long hours, dedication and most of all the will to make
your business if not the best but one of the best in the business world.
So where do
you begin? There are a few steps in achieving the goal of becoming a successful
business and here is a few steps to get you started.
Get
a website
If you don’t have a website then you need to
consider one. As 99.9% of your customers will check your website out to see
what type of business you are by just the way the website is designed and the
information you provide, even if you do not sell anything on it. Make sure your
website delivers results. So it looks attractive, functional and has the
ability to attract new customers to it. Appearance, organization and first
impressions are very important because they represent your business.
If you can afford a professional to design it
then there are loads of business who will do this for you, however, if you are
a new business there are several free website hosts which are easy to use and will
enable you to start trading or putting your business out there straight away.
It may sound daunting but a little time and effort will go a long way. You
might be surprised just how easy some of the new hosting sites can be but
before you begin, you need a domain name that is easy to remember.
Blog
Blogging is a must in this communication and
social networking age. It is the most important tool for promoting your
business and building a status in the business world. If you don’t blog you don’t
get noticed.
If you don’t think you have time, there are
people who have experience in blogging who can blog for you. Choose someone who
has a big following, is suited to your type of industry/business. Their
followers will be suited to your business and be interested. Finally, do not
just choose one blogger, as many bloggers as you can get helps you and your
business get noticed. If however, you choose the route where you wish to blog
(which you can combine with an experience blogger) there are several blog sites
to choose from such as the popular ones like blogger.com, wordpress.com etc.
Blogging your business regularly will bring customers to your website who may
not have known about you or your business/website before.
Contect
with your target audience and create an email address
Depending on what your business is, you will
need a form of contact where your customers are able to either send you feed
back or contact you with an inquiry. Without an email it not only makes your
business seem un-professional but also puts people off from using your business
if they are unable to contact you with a problem they may be experiencing.
Starting an email list will also enable you
to get your potential or your present customers to sign up to enable them to
keep in touch with any future news you may wish to share about your business,
or any freebies you may wish to share. With this it gives your customers an
incentive to want to stick with you for the long road and is easy to create on
your website. If using the free websites there is an app to add this form. Keep
sending out news letters or information to all who sign up as this lets them
know you are still trading.
Learn
from other businesses
This may sound silly but if you have a good
teacher you will learn better and with a business that has either been
successful or not you will learn how and why they have either been successful
or not. It cannot be the main bases of how you build your business but helps
gear you in the right direction and cutting out the trial and errors you may
experience along the way.
Being
active in all forms of Social Media
I won’t go too deep into this as we all use
social media some way another but adapting this usage for business will not
only enable you to touch base with future customers but is a free and cost
effective way in getting your business noticed and out there. Constant use of
Facebook, twitter and other social media is a big plus. The more social media
presence you have the better it will be for visibility.
Just remember
to protect yourself from unwanted solicitors by setting certain privacy
settings to keep your personal information private and trolls from using your
networks and giving it an unprofessional appeal. Also always remember to keep
your content professional and separate your leisure social media accounts from
business.
Make
sure your website is accessable to mobile apps.
We live in a world where internet is at our
fingertips and interaction is in real time. If you have a mobile device than
you can use it to your advantage and network on the go! This is very important.
As we are a nation who love our tablets, laptops, mobile devices we use them
constantly, if your website is not adapted to be able to be not just seen but
seen clearly and allow the viewer to move around the site without any trouble
then this will clearly put customers and future customers off.
All social media apps are accessible to
mobile, tablet devices but with your website if there are too many tabs or drop
down boxes and it cannot be seen or clicked easy, this will put anyone trying
to look at your website off. So keep the website fun and easy to use for all.
I am sure there are other ways which I have
not mentioned which can get your business on the road to becoming a success,
however, this is just a quick rundown on the basics to help you begin.
May you find success!
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