The fashion and media
scene in Second Life is currently undergoing big changes. While Rush Raymaker,
owner of AVENUE announced going on hiatus, a new bilingual magazine, VERSUS
published their first issue,and the publisher of BOSL (Best of Second Life)
Frolic Mills, decided to retreat and pass the company into other hands.
These changes have not
only influenced the fashion scene with designers, writers and model agencies, there
are other magazines on the way and 2014 will be a year of many changes and new
faces in the Second Life media world.
BOSL January 2014 |
The new owner of BOSL,
Reign Congrejo, is well known in the fashion world of Second Life but she might
be a new face for many. She kindly agreed to an interview:
Quan Lavender: Congratulations for your new challenge as owner
of Best of Second Life. Could you please give our readers a short overview over
the different branches of BOSL?
Reign Congrejo: I would
love too. There is BOSL "The Best Of Second life" Magazine,
BLVD-Modeling Agency, BOSL Radio, BOSL Website, Mister & Miss Virtual World
Contest(s) and Mister and Misses Virtual World Academy.
QL: You are walking in big shoes as successor of Frolic Mills.
What have you learned from him, what should be continued and where will you add
your own style?
RC: Over time I have
learned the Second life aspects of running a business which is really not very
different from running a business in Real life as I do. The vision that Frolic
had for the company will stay in tact and that is with having only the Best of
what is in Second Life and that also crosses over to Real Life as Second Life
is really an extension of who we are in here. My own style comes just with the
business since and a woman's touch to things. BOSL & CO is already a great
brand and it will only continue to evolve into something bigger as we move
forward into the future with the input of the employee's, clients and all the
fan's that follow.
QL: BOSL is a success story so far and for sure you plan to
continue that. Where will BOSL go? What will you keep, where do we have to
expect changes?
RC: BOSL is about
bringing the best and I plan on continuing with that image. BOSL will become a
little more bold in its presentation with adding more creativity from its staff
and followers. It becomes more about the creativity of one's mind as its the
only thing we have to keep our fantasy living. This is how BOSL will change.
QL: How feels the team with it? Did you involve the Team in your
process of decision making?
Reign Congrejo |
RC: The team is involved
in many changes as their input is vital in being able to move forward and
succeed. You get many great ideas from your staff by letting them think for
themselves and think outside of the box. I have already made some changes based
on their ideas and all I can say, is stay tuned the best is yet to come.
*QL: The market of modelling agencies is undergoing changes too. The Avenue Academy is on hiatus too and several former staff members founded the Scala™ Models Academy. Will that have any influences on your work?
* This question has been corrected. 1/20/14
RC: BOSL has staying
power because it sets itself apart. Everyone has a vision as that is what makes
many of us unique in nature. I welcome new ventures as that is what this world
is made of as we all bring a different element to the grid, I wish all of them
well and nothing but the best in their newest endeavours, with that being said
the staff at BOSL are some of the best in their fields as they do in here what
they do for a living in Real Life so that keeps us on top.
Avenue Magazine |
QL: In Media the changes are even more dramatic. Avenue Magazine
is going on hiatus and a new bilingual magazine Versus is already released. One
can expect more new publications in the near future. What is BOSL's answer on
the changes?
RC: As stated before, I
welcome all changes as it keeps the world going around. Each brings its own
style and mentality to the grid and that's always a welcome change. Many would
take it as trying to compete but I don't look at it as competition I look at it
as an extension and everyone having their own interpretation of fashion and
news.
QL: Coming back to Versus magazine, which is written in Spanish
/ English... I am not a fashion Insider but know enough Designers and Models to
witness, that especially the Europeans felt a bit neglected with the over
representation of South Americans. Do you feel that too and what will you do?
RC: I think its good to
represent one's culture and its great to see that the South Americans (Latinas)
take such pride in what they do and many can learn from it. I am a mixture of
Afro Cuban and Portuguese and I love to learn about any and all cultures so I
hope to see it brought more to the forefront as there are so many stories to
tell in each culture and can only do better things for the world itself.
Frolic Mills |
QL: Frolic Mills and Persia Bravin, Chief Editor of BOSL Magazine,
are known for their interest in arts. BOSL is an important media for the arts
too. What are your plans on that part?
Persia Bravin |
RC: Everything we do,
see is an Art of some kind. We write articles and that's an art so you cant
take art out of anything we do as we are surrounded. I love to venture out and
search for new and exciting things so this part of of BOSL will never leave.
QL: Please give us an outlook on the next projects at the
different BOSL sections. What can we look forward to?
RC: You can look for the
MVW Academy to bring you teaching in seven different languages to cater to
everyone, look for BLVD to bring bolder shows and more frequently and only the
best from The Best of Secondlife Magazine as this will never change. You see my
motto is "First seek to understand, and then to be understood". BOSL
the catalyst for change in the world and the future to come, we are here to
tell your story only as BOSL can.
QL: Thank you for the interesting outlook and all the best for
you and BOSL!
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