Howlers opened their doors in April 2013 and have become
popular amongst residents that like the biker style, wearing sunglasses,
leather jackets and cool pendants with intricate designs.
Howlers boasts a two floor accessory shop
located on the Rattlesnake Desert sim; an active biker sim that offers its
residents daily activities. Most of Howlers merchandise is worn by the biker
community that frequent the sim. Visitors comes from near and far for group motorcycle rides and other member
events. Howler prides itself on quality and affordable merchandise ranging in
price from 50L to 599L. They are also a proud member of 55L Thursdays, where
different items are put on sale each week.
Owned and operated by Jasonn Mckeenan, Howlers is
inspired by his own personal style and designs with quality in mind. All items are low scripted so it doesn’t
hinder the performance of the sim. Jasonn also offers a large assortment of
detailed sunglasses in a variety of colors,
beach and biker style pendants, belts and leather jackets. If you are a
biker and love to ride in style, be sure to check out Howlers on your next
ride!
Meet
Jasonn Mckeenan
Lanai:
Hi Jasonn before we get into Howler Merchandise, I’d like our readers to learn
a little bit about you. Every SL resident has their own story about how they
found their way into the virtual world. What’s brought you here?
Jasonn: I was cruising around for something different to
do years ago and I found SL. I made a character and forgot about. Then about 3
years ago when I was on vacation and bored with regular MMOS I sat down and
gave it a full go around and haven't left since.
Lanai:
I don’t blame you for staying. Second Life is such a unique virtual world. I can’t
imagine things getting boring here unless the person lacks creativity or real
life takes priority. Aside
from your business, what else do you like to do in
Second Life?
Jasonn: Well, I
spend a lot of time with the MC. I am a part of the Cobras when I'm not
otherwise taking care of Howlers. When
I'm not tending shop I'm either DJing or I'm off with the explorers group; the
Wild Blue Yonder.
Lanai:
It sounds like you keep yourself occupied with all kinds of activities. Would
you say Second Life is an extension of your real life or a place of leisure?
Jasonn: I'd have to say both in some ways. I will say my personality and a large part of
me is in SL. But I come to SL for the fun and fantasy I can’t do in the real
world.
Lanai:
That makes sense. I’m certainly not a real world journalist. So, how has SL
impacted your real life?
Jasonn: Well I have found so many great friends and have
made some lasting friendships that have gone far beyond SL pixels.
Lanai:
I agree, that’s the best part. If you could describe your style in one
sentence, what would it be?
Jasonn: Laid back and easy going with slightly sarcastic
sense of humor.
Lanai:
That’s a good combination. Does SL
mirror your RL?
Jasonn: In many ways yes. I'm very driven and project
oriented and that's where Howlers really kind of came from; my desire to build
and run a business.
Lanai:
You are doing just that and it must feel good to see your creations bought and
used by others. I want to thank you for sharing some things about yourself with
our readers. Now it is time to shine the spotlight on Howlers! You offer a
large variety of shades and accessories, can you tell me a little bit about
your merchandise and what inspires you?
 |
| sunglasses |
Jasonn: I like sunglasses in SL and I just decided one
day that I wanted something more my own.
I spend a lot of time looking over pictures and or just looking at
different patterns to find something to model my next set of glasses on or next
creation for Howlers.
Lanai:
I can tell judging from your collection. You have some great shades. Do you
work alone or do you have a partner in business?
Jasonn: Actually it’s a collaboration between myself, the
great designers at Tama (Fox Obviate and Eleanora Newell ). With a lot of advice and support from my SL
partner Melissagale.
Lanai:
Support from others is important. It is great that you have them by your side. Is your merchandise unisex?
 |
| pendants |
Jasonn: Some of the sunglasses could certainly be considered unisex, but I am pretty sure most men would not be caught wearing the diamonds glasses. *chuckles*
Lanai:
Hey you never know, you might create a movement! Lol. So, what is your price
range?
Jasonn: 50L to 599. I want things to be affordable and
reasonably priced. Most of the items
are.
Lanai:
That’s a reasonable range. Do you offer
sales and gift certificates for those looking for a great deal or to gift some
Howler merchandise to a friend?
Jasonn: We do
offer gift cards and have regular sales. For example we very often do the 55L
Thursday sales.
Lanai:I’ll
have to check that out next time I’m out shopping. Do you offer custom jackets
for bikers?
Jasonn: Well, that
is possible but it is not something we offer as a regular service. It would be
cost and time prohibitive.
 |
| Leather Jackets |
Lanai:
I like that you are open to it because some people like unique things that
can’t be found anywhere else. I might want a newsprint leather jacket with
matching shades. Lol Anyway, there are many shops across the grid that sell a
wide range of items. What separates you from other shops in Second Life?
Jasonn: Well I think
what I find most interesting to me about our sunglasses is that by and large
they are unique. Sure like many we started by being "inspired" by
real world sunglasses. Now all of our
creations are totally done in house and part of our efforts to make something
really new and interesting.
Lanai:
Location is everything and you are on a pretty active Biker sim. What kinds of
activities happen here and how often?
Jasonn: Well the sim our store is on is just one of 22 of
the Cobras MC sims. There are several
different MCs that all these home. At
the Cobra Pit there are events 5 in the evenings. Saturdays is fishing and we have rides 7 days
a week at least twice a day on our motorcycles on various tracks and sims.
Lanai:
Wow I didn’t realize it was such a huge organization of sims! Do you host any
of the events?
Jasonn: I DJ on Thursday nights at 7slt. Lots of fun you
should come by any time!
Lanai:
Sounds like it. Thank you for the invitation!
Back to Howlers, every shop has a popular item. What is your hottest
selling product right now?
 |
| Pistons |
Jasonn: Well, by and large our most popular regular
priced sunglasses are the Pistons, which also happen to be my personal
favorites.
Lanai:
2013 is coming to an end. What does Howlers have in store for 2014? Anything new
you are working on?
Jasonn: Well I have a notebook full of drawings and
sketches to work on. Right now our next
big project is going to be a new aviator style jacket. I am hoping it may be
done by December. Boots might be in our future but that is definitely for next
year at this point.
 |
| jackets |
Lanai:
oooo Boots! I have to say I love those and have quite the collection. I look
forward to that in your collection. Do you have a group that visitors can join
to get the latest news on your merchandise?
Jasonn: We sure do, it is +Howlers+. That reminds me I need to get that group
inviter set up this week....
Lanai:
Glad I could help. Lol Is there anything else you would like to share with our
readers?
Jasonn: I just want to say that if you like our products
tell your friends. If you keep buying
I’ll keep making new and better products for the next time you come back!
Contact Jasonn McKeenan for more information or teleport to Howlers
SL
marketplace
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